FOR ROYALS AND ALL

For a chocolate gift box collection destined for the Asian market, we really focused on the colour red that is associated with Chinese New Year. 

 
Chocolate gift collection

Chocolate gift collection

 
 
 

At the same time, we really wanted to put the emphasis on the European origin of the brand and its connection to the royal courts by drawing from heraldic. 

 

 
Chocolate gift collection

Chocolate gift collection

 

The very bold and impressive design was even enhanced by gold hot print for the logo.

COMMUNICATION, FOOD, GRAPHIC DESIGN, PACKAGING, BRANDINGReinhilde GielenPACKAGING DESIGN, CREATIVE DIRECTION