FOOD DESIGN

Prada bought Pasticceria Marchesi in Milan. Ralph Lauren's RL Bar and Grill in Chicago serves the best burgers in town. Bulgari sells chocolates in their Il Cioccolato shop in Tokyo. Fashion is not about getting people dressed, it is about how we live. Fine food is not about getting people fed, it is about emotion.

Fashion and food are a perfect match. And —just like fashion—the food experience needs to be designed in every single aspect. Ingredients, craftsmanship,  the product itself, its packaging, branding, stores and services are customer touch points that need design to generate affection and attachment. Just like fashion.